As expected, it was fun stuff from the onset. Red carpet started on schedule for 4pm with guests and shoppers arriving, taking pictures and talking to members of the press. It was a full house with the management of ICM and other notable dignitaries in attendance.
The fashion show kicked off at 5pm with the Nigerian National anthem. Moments later, Maybrands, a fashion accessories store in ICM collaborating with a guest designer took center stage. Models flaunted Maybrand’s Emporio Armani, Fossil and Diesel wrist watches and other accessories such as necklaces and bracelets; all stainless steel.
Nike then hit the runway with different themes including football. At the background was a model all knitted in Nike obviously, performing football tricks to engage the audience. The brand showcased bags, polo tops, running shoes and soccer boots, with bright colours and glamour.
Then came TM Lewin’s turn to showcase its collections. The guys hit the runway first and then the ladies before both sets came out in pairs to emphasize the brand’s outfit for ladies and gentlemen formal shirts.
Markham continued from where TM Lewin left off after a brief break. The brand which caters strictly for men showcased all its collections from casual wear to smart wear. Moments later, Kidz Country kept the audience spellbound as the model kids stormed the runway in pairs, opposite sexes. It was a sight to behold and it got the audience voluble. The kids gave the adult models a run for their money as they showed no sign of stage fright.
It was the ladies turn to be blown away when the female models hit the runway flaunting Mango dresses, pants, tops and jackets. It was intriguing to say the least. US Polo followed and kept up with the momentum as models showcased dresses for the ladies, and Polo tops and jeans for both sexes.
Jack & Jones collaborated with Enzzo to give the men the complete look. Both brands showcased their collection with their smart and casual styles. The combination was spot on with Enzzo shoes complementing the Jack & Jones clothing.
Da Viva and Mr. Price were the last acts of the day and there was still not a dull moment. Da viva’s blend of Western and African styles created a buzz with the audience while Mr.Price’s collections for kids and the contemporary young and trendy segment didn’t go unnoticed. The kid models, like during Kidz Country’s session, caught the attention of the audience.
Casabella provided wigs for the models while Bruno’s Place, a unisex salon, styled their hair. BlackUp did the make-up for all the models. These 3 stores played an auxiliary but very pivotal roles.
There were breaks intermittently as the MC of the day, Jafextra engaged the audience with jokes and giving out freebies to guests. Thiote & the Harmonica and Hakeem The Dream also put on a virtuoso performance to thrill the crowd.
10 winners selected from the raffle draw were announced by Jafextra and the Marketing Manager of ICM, Mr. Eniola Ositelu during the show but none of them were present. All winners will be contacted later. What each winner stands to win include apparels from Nike, Shirts from TM lewin, Shirts and Jeans from US Polo, wristwatches from Swatch, shopping vouchers from Mango, Kidz Country, Markham, Jack & Jones, Wrangler, Mr. Price and complimentary invites for a flash makeover from BlackUp.
Da Viva fabrics, Emporio Armani gifts from Maybrands and Casabella goodie bags were already handed out to shoppers earlier during the show.
Other stores that contributed to the show include Melting moments that provided ice-cream and cake, Bheerhugz Café provided cocktails while Shoprite as last year ensured guests were catered for with Chocolate wine from Rubis and finger foods.
For more pictures on the 2014 ICM Fashion Show, log on to facebook.com/ikejacitymall and also follow us on twitter.com/ikejacitymall.
For all the beautiful trendy collections you witnessed at the Fashion Show, be the first to visit ICM to shop in these stores. They have got all styles displayed and one of the best hands in health and beauty products.
ICM remains your choice destination for leisure, entertainment and shopping. Bring family and friends along.