LACOSTE IS COMING TO ICM

ICM is pleased to inform our shoppers that Lacoste will be opening a new store at ICM come 19^th September.

Home to a collection of renowned local and international fashion brands catering to different tastes and target market like the Catwalk in ICM showcased last month, (See video https://www.youtube.com/watch?v=HPJSTRDUHtQ) the arrival of Lacoste in ICM is a welcome arrangement to the Shopping Centre and more variety for our shoppers in ICM.

ABOUT THE BRAND

Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.

Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.

MEN AND WOMEN ARE WELCOME

Lacoste is famous today for its iconic polo shirt, available in a wide colour palette every season, but more broadly offers sportswear apparel for men and women, as well as shoes, eyewear, watches, fragrances, handbags and luggage, belts and home textile.

So there you have it. Lacoste is located at shop 67 and you can walk into ICM from entrance two to start your shopping experience with our latest fashion store in a couple of days! To all our elegant shoppers out there, see you at shop 67 come 19^th September.

Also, “Lacoste is pleased to share the recent launch of their new ‘Life is a Beautiful Sport’ campaign. The brand is looking ahead to a new era for Lacoste in the travel retail arena with larger, perfectly executed stores to demonstrate the full potential of the brand’s desirability.” 

The French premium casual wear brand explains the idea behind the new campaign: “Whether on playing fields or in everyday life, Lacoste’s story is rooted in a quest for authenticity, performance and elegance. Each item of clothing is designed in order to allow men and women to feel emancipated in their mind and bodies, with clothes that enable confidence and ease by being adapted to an ever-changing life. It’s this vision of optimism and courage that is promoted by the new campaign: ‘Life is a Beautiful Sport’.”

This video link can be found below:

http://www.youtube.com/watch?v=bu2ht9c-FFU&feature=player_embedded