|ICM Marketing Manager welcomes 2face & entourage into ICM|
For the first time in ICM, an autograph session was held with none other than the legend himself, 2face, headlining the event. He was accompanied by his entourage including his protégé Dammy Crane and a host of other recording artistes from his label Hypertek Digital. He is currently embarking on a nationwide tour promoting his erstwhile LP ‘The Ascension’, and the two forthcoming releases 'Face2face 10.0' and ‘Rewindselectuptodate’.
|2face signing autographs alongside Dammy Crane while Kenny Ogungbe watches on.|
ICM was the preferred location to kickoff this tour for obvious reasons; strategically located in the heart of Ikeja with over 80 desirable shops to explore and huge foot traffic to match. Since opening in 2011, ICM has helped transform shopping in Lagos – making it one of the most popular destinations for the complete shopping experience.
Before 2face took up the stage to start the Autograph session, he was accompanied by Eniola Ositelu, the Marketing Manager of ICM alongside his entourage, for an introduction with store managers, had a pep chat with staff of stores that sold his Ascension CDs. They include Mr. Price, Bheerhugz Café, Bruno’s Place, Silverbird Cinemas and Ruff n Tumble. He also took time out to grab a dessert at Melting Moments. He also took pictures with shoppers, store staff and store managers. After the Autograph session, 2face and his entourage hung out at Bheerhugz Café where he was catered for until he waved goodbye to all his fans.
|2face and Dammy Crane at Mr.Price. |
|Kenny Ogungbe, Dammy Crane and 2face at Bruno's Place.|
|2face taking a tour around Silverbird Cinemas in ICM.|
|At Ruff "n" Tumble.|
|2face at Bheerhugz Cafe|
The Autograph Lucky Dip
The aforementioned stores sold Ascension CDs and freebies for every purchase made. They include 2face DVDs, CDs, Dog tags. Shoppers that made purchases above N5,000 including the Ascension CDs qualified for the lucky dip. 15 Infinix Zero smart phones, Hennessy bag packs, Digifon speakers etc. Shoppers that bought only the CDs got it signed by 2face and took selfies with him.
Temidayo, took advantage of this opportunity to shop in ICM and get rewarded by meeting with 2face. “I have bought items worth N20,000 at Mr.Price with his CD and I can’t wait to meet my idol”. His wish was granted. His CD was signed by 2face and was even given the opportunity to sing one of 2face’s song as the iconic artiste watched on. He was also a winner of one of the Infinix Zero smart phones and other prizes as he was selected during the lucky dip too!
|Temitayo stealing the show as 2face and friends look on.|
Vote Not Fight Campaign
As a peace ambassador, 2face, knowing that ICM attracts members of the youths in their thousands, used the mall as a medium to promote the “Vote not fight” campaign. ICM management were glad to help in promoting a good cause. The rationale behind the campaign was to encourage the youth to shun violent acts during elections but abide by the principles of a free and fair election. Other celebrities came to ICM to lend 2face a hand in sending a strong message to the public. They include Weird MC, Kwam 1, Kenny Ogungbe, Kenny Saint Best, ID Ogungbe and a host of other artistes.
You can also be a lucky winner like Temidayo. Ensure you participate in ICM promotions and you might be the next Temidayo. Over 40 shoppers have been rewarded with cash prizes, gift items and prizes this year alone and there’s more to come.
ICM remains your choice destination for leisure, entertainment and shopping. Bring family and friends along.
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