Today ends the Easter period promo at Ikeja City Mall (ICM). For those that are on tenterhooks about the promo, it is a twofold promo with one goal in mind; to reward shoppers for patronizing stores in ICM during the festive period. Both campaigns took off on the 7th April to 30th April.
I know one question may linger in
your mind about what exactly the two events entail. The Easter Bunny promo and
50th Consumer promo are intertwined events seeking to reward
shoppers who buy items from any of the stores in ICM up to the tune of N20,000
or above in a single purchase receipt to qualify for the raffle draws for both
promos . What that means is that a shopper that has got two purchase receipts
of N10,000 each will not qualify to be selected for the raffle draw neither
can a shopper with a receipt of N19,500 qualify.
Once shoppers have made the purchase for the
required sum, receipts with names and phone numbers of shoppers written at the
back are deposited in the drop boxes at the three entrances of the mall.
The major difference between both
promos is that for the Easter Bunny, receipts will be deposited in the drop
boxes by shoppers at the 3 entrances of the mall while for the 50th
consumer, receipts are submitted to the Marketing Manager of the mall. The
concept behind the 50th consumer is that sales representatives of
all stores in the mall start to count shoppers that walk into their individual stores
till they get to the magic number 50. Now that 50th shopper to walk
into a particular store and spends the required sum qualifies for the raffle
draw for the 50th Consumer promo. In the event that the 50th
consumer spends less than N20,000, the next shopper to spend the
required sum takes that slot.
The six winners from the Easter
Bunny promo stand the chance to win fantastic prizes from gifts donated by
stores in ICM while the 4 winners to emerge from the 50th Consumer
promo will receive shopping vouchers to shop in select stores in ICM.
All 10 winners will be announced
by 30th April so shoppers that participated in both promos be on the
lookout. Follow us on twitter.com/ikejacitymall and facebook.com/ikejacitymall
for more information about this promo and future promos.
Both promos in conjunction with
Ikeja City Mall was supported by Black Up, Owen & Gert, Seven Eagle Spur
Family Restaurant, US Polo Association,
Nike, Levi’s, Swatch, TM Lewin, Silverbird Cinemas, Rhapsody’s, V Shop, Kidz
Country, Enzzo, Mango, Mr. Price, Montaigne Place, time-keepers, Bheerhugz
Café, DSTV and Jack & Jones.
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